Marketing Strategies

New Enrollment Assets

We’re excited to share new, engaging assets to help boost parent enrollment in Kidokinetics classes! These assets are designed to make promoting Kidokinetics simple and impactful for the schools and centers you partner with. Here’s everything you need to get started and make the most of these resources.

About the New Assets:

  • Expert led, Kid-Centered Approach: Our flyers highlight how Kidokinetics programs use expert-led, science-based play to develop healthy bodies and minds in kids. From teaching about muscles and bones to introducing nutrition basics, these activities engage kids and support their growth.
  • Easy for Directors to Share: Having these assets on hand and ready for directors makes it easy for them to share with parents. This convenience means they’re more likely to participate actively in promoting the program!

Using Your Assets: Digital or Printed

  • Digital Use: For email distribution, make sure to include a QR code that links to enrollment pages.
  • Print Use: Printed flyers work well for high-traffic areas like bulletin boards, classrooms, and front desks.

Reminder: Before distributing, make a copy of the brand template and personalize it with local details and QR codes. Once updated, attach the assets to your email for the director.

Establish Strong Connections

  • Work Closely with the Main Communicator: Building a working relationship with the primary point of contact (usually the director or designated communicator) is essential. They are the bridge to parents and can make a significant difference in enrollment numbers.
  • Follow-Up Cadence: Schedule regular check-ins with the main communicator to discuss upcoming classes or events and share feedback. Keeping them engaged with consistent, friendly follow-ups builds rapport and keeps Kidokinetics top of mind.

Friendly & Memorable First Impressions

  • Engage Kids Effectively: First impressions matter! Ensure your team is friendly and introduces themselves by name (e.g., “Coach Kido”) so that kids can remember and talk about the experience at home.
  • Talking Points for Communicators: Share the importance of these classes in helping kids develop both physically and mentally. Encourage directors to mention the benefits to parents, like improved focus and physical health.

Ready-to-Use Email Template
We created an email template (see below) that you can send directly to directors to simplify communication and help parents learn about the benefits of enrolling in Kidokinetics programs.

View Ready-to-Use Email Template for Directors

Instructions: Customize the details by replacing [Director’s Name] with the actual name of the director you’re contacting, updating [School/Center Name] with the name of the school or center, adding your own name and position in the closing lines, and inserting the QR code and enrollment link in the appropriate places if they’re ready.

Subject Line: Let’s Get Your Students in Kidokinetics!

Dear [Director’s Name],

Thank you for the opportunity to offer Kidokinetics to your students! Our program combines science-based play with fun activities to help kids develop healthy bodies and minds right here at your school.

Below is a message you can share with parents to encourage them to enroll their child in Kidokinetics.

*************************************************************************************************************************************************************************************************

Subject Line for Parents: Give Your Child a Fun, Healthy Advantage with Kidokinetics!

Dear Parents,

We’re thrilled to bring Kidokinetics to [School/Center Name]! Kidokinetics offers a unique, science-based program that engages kids through active play. Our expert coaches guide children through activities that teach them about muscles, bones, and the basics of nutrition—all while having fun!

Here’s what Kidokinetics can do for your child:

  • Convenience: Classes are held during school hours, making it easy for your child to participate.
  • Boosts Learning & Focus: Physical activity helps improve concentration, setting the stage for success in the classroom.
  • Educational Fun: Kids learn about muscles and bones in a way that’s exciting and easy to understand.

To enroll your child, simply scan the QR code below or click the link to sign up today. Spaces are limited, so don’t miss out on this great opportunity!

[Insert QR Code]

[Link to Enrollment Page]

Feel free to reach out if you have any questions or need assistance with the enrollment process. 

Warm regards,

[Your Name]

[Your Position]

***************************************************************************************************************************************************************************************************

Thank you, [Director’s Name], for helping us make this program a success at [School/Center Name]! Please let us know if there’s anything more we can do to support you in sharing Kidokinetics with your community.

Best,

[Your Name]

[Your Position]

Grow & Nurture Accounts

I hope this message finds you energized and ready for new opportunities! Today, I want to highlight an essential aspect of your business: the balance between acquiring new school accounts and nurturing the relationships with the schools you already partner with. Both are vital to the growth and success of your franchise, and I’m here to show you how to strike the perfect balance.

The Value of Nurturing Existing Accounts

While acquiring new accounts is important, nurturing your current partnerships is just as crucial. Here’s why focusing on growing with existing schools/centers can be a game-changer for you:

  • Strengthened Relationships: Long-term partnerships build trust and loyalty. Accounts that feel valued are more likely to continue and even expand their involvement with Kidokinetics.
  • Consistency: Consistent, ongoing programs provide stability and reliability, making it easier to plan and execute your franchise operations.
  • Referrals: Happy accounts are your best promoters. They can refer you to other schools and parents, leading to organic growth without the need for constant new outreach.
  • Efficiency: Maintaining and growing existing accounts often requires less effort and resources than acquiring new ones, allowing you to focus on delivering exceptional programs.

Balancing Act: Growth and Nurture

Here’s how you can effectively balance acquiring new accounts while nurturing the ones you already have:

  • Personal Touch: Regularly check in with your existing schools. Ask for feedback, offer to customize programs, and show appreciation for their partnership.
  • Showcase Success: Highlight the successes and benefits experienced by your current schools in your marketing efforts. This not only reinforces the value to existing partners but also attracts new ones.
  • Innovate Together: Involve your current schools in new initiatives or pilot programs. Their feedback can be invaluable, and their participation can make these programs more successful.
  • Targeted Outreach: When seeking new accounts, be strategic. Focus on schools that are a good fit for Kidokinetics, ensuring you can maintain the quality and attention each account deserves.

Remember, the goal is not just to expand, but to create a thriving community where every kid can benefit from the Kidokinetics experience. By nurturing your current accounts and strategically growing with new ones, you’re setting the foundation for long-term success and impact.

Marketing Video Assets

We’re excited to share some new video assets that you can use to boost your marketing efforts! These videos are designed to showcase the energy, inclusivity, and fun that Kidokinetics brings to every kid.

Here’s What’s Available:

How to Use These Videos:

  • Add to Your Marketing Materials: Create QR codes for both videos that you can easily add to your flyers, brochures, and other printed materials. This makes it easy for parents and schools to view the videos instantly.
  • Social Media Sharing: Post these videos on your social media channels to engage your audience and attract new enrollments.
  • Email Communications: Include the video links in your email newsletters and updates. This is a great way to visually engage your recipients and highlight what Kidokinetics has to offer.

QR Code Integration:

  • You can create a QR code using any QR code generator online. Simply input the video link and add the generated QR code to your marketing materials.

60 Second Video link: https://www.canva.com/design/DAGLDiOE8Kk/79KqfKM4LupqAtguSXWT6Q/watch?utm_content=DAGLDiOE8Kk&utm_campaign=designshare&utm_medium=link&utm_source=editor

30 Second Video link: https://www.canva.com/design/DAGNERDOxsc/AaIX2J6hVLAdy6yHUv3OJA/watch?utm_content=DAGNERDOxsc&utm_campaign=designshare&utm_medium=link&utm_source=editor

These videos are a great way to visually communicate the value of Kidokinetics and attract more participants to your programs. We encourage you to start using them in your marketing efforts today!

Winter Programming & Holidays

It’s time to turn up the heat and get parents excited about our Winter Programs and Holiday Camps! As the chilly months approach, parents will be looking for fun and engaging activities to keep their kids active during the holidays, and Kidokinetics has just what they need.

Here’s how you can market our upcoming winter programs with ease:

Step 1: Promote Holiday Camps & Winter Programs Early 🌟

Start spreading the word! Parents plan ahead, so begin marketing Winter Camps and Holiday-Themed Playdates now.

  • Highlight the Benefits: Share how these camps keep kids active and entertained during school breaks.
  • Use Festive Language: Emphasize the fun, holiday spirit, and themed activities that make these camps special.

Step 2: Use Your Social Media Channels 📲

Get your social media accounts buzzing with excitement for winter programs.

  • Share Testimonials: Post stories from parents and kids who loved previous camps to build excitement.
  • Engage with Parents: Ask questions like “How are you keeping your kids active this winter?” and respond to comments to increase engagement.

Step 3: Email Your Current Customers 📧

Your existing customers are the best place to start.

  • Send a Winter Program Announcement Email: Include details about the camp dates, times, and how to sign up.
  • Offer Early Registration Discounts: Encourage early sign-ups with a limited-time offer for holiday camps.

Step 4: Get In Touch with Local Schools & Daycares 🏫

Reach out to your current school partners and local daycares to promote Holiday Playdates or special Winter Programs they can offer during school breaks.

  • Offer Demo Days: Show how much fun the kids will have with a free demo session or short class.

Once winter programs are rolling, start planting the seeds for Spring Programs by mentioning upcoming classes in your emails and social media posts.

By following these simple steps, you’ll be ready to attract parents looking for fun and engaging ways to keep their kids active during the winter. Let’s make this season the most successful one yet!

The Marketing Rule of 7

I’d like to talk about a simple yet powerful concept that can help you connect better with potential customers and grow your business. It’s called the Rule of Seven.

What is the Rule of Seven?
The Rule of Seven is the idea that says a person needs to see your brand or hear about Kidokinetics at least seven times before they decide to sign up or buy.

Why is this important for you?
Using the Rule of Seven can make your marketing efforts more effective. Here’s how it can help:

  • Stay Top-of-Mind: By reaching out multiple times, your business stays in people’s minds. When they’re ready to decide on a sports or fitness program for their kids, they’ll think of Kidokinetics first.
  • Build Trust: Each time someone sees your brand, they get more familiar with it. Familiarity leads to trust, and trust can lead to sales.
  • Increase Enrollments: When potential customers see your messages regularly, they are more likely to sign up. It’s about making sure they remember you when they’re making a choice.

How can you use this rule?

  • Mix It Up: Use different ways to reach people. For instance, post on social media, send out emails, and maybe even try some local ads.
  • Keep It Interesting: Change up what you’re posting about. Share success stories, fun event photos, tips for parents, or new program announcements.
  • Follow Up: If someone shows interest, keep the connection going. Send them more information or a friendly reminder about what Kidokinetics offers.

Think about how you currently connect with people. Are there ways you can add more touchpoints? Try to find creative and engaging ways to reach out and remember, repetition is key!

Maximizing Google Reviews

Have you received positive reviews? Congratulations! Here’s how you can make the most of them:

Step 1: Collect and Choose

  • Gather Reviews: Collect positive reviews from Google, Facebook, etc.
  • Pick the Best: Choose the most detailed and enthusiastic reviews.

Step 2: Create Content

Step 3: Plan Your Posts

  • Social Media: Share reviews on Facebook, Instagram, Twitter, and LinkedIn.

Step 4: Timing

  • Frequency: Post 1-2 reviews per week.
    Best Times: Mid-week and mid-day are usually good times to post.

Step 5: Engage

  • Thank Customers: Always thank the reviewer publicly and privately.
    Encourage More Reviews: Ask your audience to share their experiences too.

Using these steps, you can turn positive reviews into a powerful tool to attract more customers.